The strokes may remind your customers the melted cheese on pizza, delicious pieces of German sausages, round shape of it may remind them of crispy baked onion rings. Your fonts need to remind you of what you sell. Then your fonts need to have some thick strokes, no design exaggerating. Is it a guy who likes beer and is looking for something which would go well with a glass of this beverage? Or is it a family who stopped in a small road restaurant on their way to their vacation destination? So, what would be a typical font for some greasy food? That requires a very good understanding of your target audience, and this pays off in the end. The funny thing which you may notice if you try to analyze which exactly font you require for a product - is picturing your typical customers in mind. How Should You Define Which Type of Food Font You Need? However, there are things which depend on us. The music which is playing nearby (or in the headphones of your client).The color of a neighborhood banner (if it's an outer ad).There are more factors which impact the perception.Īnd there are some other factors, which are less apparent to you. How Do Food Fonts Establish These Associations? There’s nothing else that a free couture font would need. You recognize the brand which uses this font, although there’s no hint in the text on it. No doubt, your mind has already done the work for you. Looking at this font, you feel a sweet juicy taste of a chewing-gum from your childhood, which you craved for when spending your long hours doing homework. This font sweeps you off feet with its seductive coffee aroma:Īnd being swept off feet, you look around and realize that you are excellent somewhere in Austria, just about to taste a Vienna coffee.īecause this free coffee font is strict, like Vienna architecture, and the font is high reminds you of a door into this cafe, near which you are still lying.
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